By Laura Snyder, Southeast Regional Director of Health Strategies, UnitedHealthcare

An increasing number of companies are implementing well-being programs to help their employees live healthier lives, reduce health care costs, and improve employee productivity and job satisfaction.

A recent employer survey by Willis Towers Watson found that 72 percent of U.S. companies “aim to improve their health and well-being strategies and programs over the next three years to differentiate themselves from organizations with which they compete for talent.”

In fact, more than half (53 percent) of employees with access to a company well-being program say the initiative has made a positive impact on their health, according to a recent UnitedHealthcare survey. Among those, 88 percent said the programs motivated them to pay more attention to their health, 67 percent said the initiatives helped them reduce their bodyweight, and 30 percent said the resources helped detect a disease or medical condition.

To help employers support their employees’ health goals, here are five “Cs” that may drive engagement and create a successful well-being program.

  • Commitment – Executive leadership must make wellness a priority by leading the program and creating a culture of well-being. It is important to set the tone for your organization and serve as “CEO of Well-being” by passionately and visibly supporting, participating in and communicating the importance of wellness. Also, mid-level managers and direct supervisors should also set the tone for their departments by informing, educating and motivating employees.
  • Communication – When it comes to well-being programs, don’t “launch it and leave it.” Establish communication touch-points throughout the year using a mix of channels that reintroduce employees to the program and remind them about the value of participating. Show what’s in it for them, from the intrinsic perspective (their health) and the extrinsic perspective (available incentives). To support those efforts, consider forming a “Wellness Champion Network” composed of a group of volunteer employees who help in planning, communicating and implementing the program. Also, a well-being program website or intranet site can provide information and enable employees to get their questions answered.
  • Culture – Employees spend more waking hours at work than anywhere else, so it makes sense that creating a healthier environment would help support positive behavior changes. Some examples include providing stress-related educational information, creating indoor/outdoor walking paths, installing bike racks and on-site exercise equipment or yoga classes, a lunchtime walking club or a “Take the Stairs” campaign, “Walk and Talk” meetings, and providing healthier vending options.
  • Cash – Research shows that valued incentives drive participation, which can ultimately lead to engagement. Incentives must resonate with your unique workforce. For example, merchant gift cards and premium credits resonate well with most employees. But incentives are not a one-size-fits-all proposition. The value and appeal of a particular incentive varies among employees, making the right incentive selection important.
  • Contribute – A well-being program cannot be billed as “employee–focused” if employee input is not solicited and applied. By giving employees an opportunity to share their feedback, they can provide key information to structure the program to help meet their needs and interests, and give employees a sense of ownership. Remember to solicit and give open and honest feedback to further identify what is working and what needs to change to increase engagement and satisfaction.

These five Cs can help improve your company’s well-being program by driving employee engagement. For more information about well-being programs, visit

Laura Snyder is the Southeast Regional Director of Health Strategies at UnitedHealthcare, managing a team of consultants in Georgia, North Carolina and South Carolina. With more than 20 years of experience in healthcare, Laura educates customers on clinical and wellness capabilities, best practices, and industry trends and products. She is a graduate of Samford University with a Bachelor’s degree in Nutrition and Dietetics, and holds a Master’s degree in Allied Health from Georgia State University.